Rodan + Fields: Golden Opportunity or Just Hype?
Michelle Skelly
Anti-Aging Skincare Specialist - Helping people achieve healthy, youthful-looking skin through safe & effective skincare
I believe that success isn't just about what you accomplish in life…it's also about what you inspire others to do.
If you would have told me 2 years ago that today I would be involved in a network marketing company, I would have looked you straight in the eyes and told you that you were crazy. I would never get involved in a company like Rodan + Fields. I use and love the products, but getting involved in the business was a whole different ball game. At first I was a skeptic. I'm not a salesperson...I don't do sales. Is this business really a golden opportunity or is it all just hype?
Thankfully, I quickly understood the magnitude of this opportunity when I did my own research and learned the facts. I realized that just as these leading expert dermatologists did with Proactiv, which is help millions of people worldwide with acne, they are doing the same with anti-aging, but this time WE get to be a part of it. When opportunity knocks, sometimes you have to take that leap of faith and grab a hold of it. As Eminem’s song “Lose Yourself” goes…you only get one shot, do not miss your chance to blow, this opportunity comes once in a lifetime. How many of you reading this article have felt the same way as me at some point in your life?
In 2015, I took a leap of faith and joined Rodan + Fields. The truth is, I’ve always been passionate about skincare and wanted to partnership with a direct sales skincare business. I was just always hesitant and somewhat scared to do it. I could never find the right company with the right business plan and mission that fit my beliefs. Plus, I heard all those objections about direct sales companies. Why would you want to bother friends and family? Do you really want to be involved in sales? Is it a pyramid scheme?
The Rodan + Fields mission is all about changing people's skin and changing their lives for the better. It's an amazing company with amazing skincare products, not a get rich quick scheme. You purchase a virtual franchise for less than $1,000 and become your own boss. It’s a whole new approach to anti-aging. It's about the opportunity to share transformational products by two trusted dermatologists AND build your own virtual skincare franchise business over time that is flexible and innovative. Full time, part time or whenever you have some time to share with others.
I know firsthand that these products work and have been a lifesaver for my skin. So ultimately, why not help others change their skin and their lives for the better as well? Just like you, I have my own struggles that life brings, but one thing that helps me overcome them is knowing that I am setting an example for my family and others on how to take care of my skin and helping to make a difference in the lives of others. I want to always look youthful...don't we all? Just like you, I struggle with skin issues such as oily skin, those pesky pimples that show up from time to time and hyperpigmentation from the sun. I believe we are here on this earth to lift one another up. This has become my passion and calling. It's very rewarding to help others in their journey to confidence, beautiful skin and/or time and financial freedom.
Some Network Marketing Facts
I’ve heard a lot of objections about network marketing companies. However, we live in a referral-based society. How many times do you share recommendations for restaurants, hair dressers, estheticians, makeup, plumbers, clothing, etc.? Is skincare really any different? Here are some network marketing facts to think about…
- Over 20 million people were involved in network marketing in the United States in 2015 (over 18 million people in 2014 – up 11% in 2015)
- Estimated sales made in network marketing was $36.12 billion in 2015 (4.8% increase from 2014)
- By 2016, it is estimated that over 50% of households will be involved in a home-based network marketing business
- Network marketing (residual income) is one of the fastest growing segments in our global economy
- 82% of women in the United States who make over $100K a year do it through network marketing
- The network marketing industry increases by more than 600,000 people each year
- Home-based businesses report an 85% success rate, compared to a 5% success rate for traditional small businesses like retail stores and restaurants
Anti-Aging Skincare Market Stats
Data and statistics strongly support the fact that the anti-aging skincare market is not slowing down anytime soon. In 2019, the global skincare industry is estimated to reach $131 billion while the premium skincare market is projected to be $42 billion globally.
Skincare awareness is one of the main driving forces behind this booming industry. Generation X (ages 30-59) and millennial (ages 15-29) consumers are becoming more aware of the value in taking care of their skin. Anti-aging products have shifted to not just target wrinkles and fine lines but also to target issues such as dry skin, firmness, uneven skin tone, hyperpigmentation and dark circles under eyes. New and innovative products will continue to surface each year.
On April 7, 2016, we learned from new 2015 Euromonitor data that Clinique was ranked the #1 premium skincare brand, Rodan + Fields #2 (up from #4 in 2014) and Lancome #3. We learned that Rodan + Fields is the:
- #1 premium anti-aging skincare brand in the U.S.
- #2 OVERALL premium skincare brand in the U.S.
- #1 FASTEST growing skincare brand the last 5 years
- #1 premium acne brand in the U.S.
- Revenues jumped to $626 Million for 2015 (up from $330 Million in 2014)
Rodan + Fields Most Frequently Asked Questions
Still a skeptic? Here are several of the most frequently asked questions I get asked and my honest answers about what it takes to start your own Rodan + Fields virtual skincare franchise.
? Why does it cost money to sign up?
? How long before I make money?
? My friend said this doesn’t work.
? Is it a pyramid scheme?
? Are you trying to make money off me?
? Is it a scam?
? Can I try it for a month?
? How do you fit it into a full time job and family?
“Why does it cost money to sign up?”
Starting your own Rodan + Fields virtual skincare franchise is a business, not a job. You are becoming a business owner and your startup kit is essentially your “store." Your business kit is full of products that you get to use yourself, share with others and it's also a tax deduction. What I also love about this business compared to other direct sales companies is that you do not have to purchase tons of costly inventory up front. So having your business kit as your "store" allows people to see and sample the products and then whatever they decide to purchase is shipped directly to them in a few days.
“How long before I make money?”
That's completely up to you. I have the steps to success, the tools and resources you need to start making money right away. However, YOU determine your success. This business works if YOU work it. If you owned a retail store at the mall but never opened your store up or shared your products with others, would you be making money? Probably not. You have to work your business and share it with others daily in order to make money, pretty much how any other business is run.
“My friend said this doesn’t work.”
This is most likely from the fact that your friend didn’t work her/his business at all. Or, they may not have partnered with someone helped guide, train and motivate him/her to focus on the proper income producing activities when it comes to building their network marketing business.
Most of the time, network marketing isn't the real objection. Usually an individual has tried network marketing before and failed at it or has a friend/family member whose tried it and failed at it. Having the proper mentor ship and business partners supporting you is so important in this business. Personally, I want to see the people I work with succeed and my team offers phenomenal training and resources for this goal. But, you do have to show up and work to succeed in network marketing.
“Is this a pyramid scheme?”
You mean where all the people at the top make all the money, take the long vacations, fly on jets, and get all the stock options while the people at the bottom work the most for the least amount of money and get 2-3 weeks vacation every year? No. In my humble opinion, that’s called corporate America.
Pyramid schemes are illegal, and I wouldn’t be part of something like that, nor would Stanford trained dermatologists Dr. Katie Rodan and Dr. Kathy Fields. If you work a regular job, you are in a ‘traditional pyramid’ because there is a cap on your income. The argument of ‘only the person who got in first makes all the money’ is more accurately describing a job. If you have a job right now, are you allowed to make as much or more than your boss or CEO? The answer is no. In a legitimate network marketing company, each member has the opportunity to make any amount of income regardless of where they are in the organization. YOUR INCOME IS DIRECTLY RELATED TO YOUR EFFORT, NOT POSITION. Just like any other business, there are amazing companies, mediocre ones and bad ones. Not all companies are created equal. Do your research. Who is running the company? Is it a brand or just a product? Are they members of the DSA? Find these answers and you find the right company that fits what you're looking for.
“Are you trying to make money off me?”
No, I’m already making money. I'm offering you a chance to help you do the same. I'd like to make money together.
“Is it a scam?”
I would never try to mislead my friends and family, many of whom are now enjoying the benefits of amazing skin and/or more time and financial freedom. Two of the most respected dermatologists in the world wouldn’t base their business on a scam. They would have A LOT to lose! Social commerce is changing the way money is made and opportunities like Rodan + Fields are emerging.
“Can I try it for a month and see how I like it?”
Yes, you actually have 60 days to try it for free and see how you like it.
“How do you fit it into a full time job and family?”
You’re able to work where you want, when you want...during lunch break, before work, after work, running errands, at night once the kids are asleep, etc. If you catch yourself offering advice or making recommendations to friends on where to eat or places to go, you’re sharing things you love with them. You work your Rodan + Fields business the same way. There are no party requirements, no inventory, no handling money. It's a turn-key business where people shop from your website and the products are shipped straight to them.
?Based on this information, it appears the anti-aging skincare market presents a viable business opportunity for many people. Rodan + Fields is a great example of this. The products are clinically tested and proven. We are starting to see more and more dermatologists, plastic and cosmetic surgeons, estheticians, PAs, physicians as well as other medical professionals offer these products to patients and clients in their private practices, med spas, laser centers and wellness clinics. We are even seeing hair salons, hair stylists and makeup artists sell our products in their business as well. The company was named the fastest growing and second largest premium skincare brand in the U.S. for a reason...because the products work and people see visible results with consistent use.
Wonder if Rodan + Fields products are a good fit for you? Are you open to learning more about this company and how it can benefit you or your business? Contact me at [email protected] to learn more and decide whether this opportunity can benefit you.
Anti-Aging Skincare Specialist - Helping people achieve healthy, youthful-looking skin through safe & effective skincare
8 年Yes I did. The truth is I had not looked at my profile in over a year. The company used to be called Rodan + Fields Dermatologists but recently they dropped it to just be Rodan + Fields. When I noticed that since you brought it to my attention, I did reflect that update. It was the right thing to do. But we are still called C's or EC's.
Owner & Founder: BEAUTY By BUFORD & Core Aesthetics Training Institute 3x's Published Author
8 年Michelle Skelly~ I am also curious about your title. You say that you are an EC at RF Dermatologists. Do you actually work for the doctors at their office or are you simply a distributor of their skincare line? If it's the second, then your LinkedIn title is a little misleading to say the least.
Anti-Aging Skincare Specialist - Helping people achieve healthy, youthful-looking skin through safe & effective skincare
8 年Robin, I can't speak for all the before and after photos that people post and I agree with you that I do not believe in sharing photoshopped photos as well. However, the before and after photos that I share do come from corporate and are not photoshopped, I can assure you. And the results do speak for themselves. We are all the entitled to our opinions, but I do know and see first hand daily that these products do work.
Author/Educator/Advanced Aesthetician/Medical office experienced/CIDESCO-USA member
8 年I am always baffled and amused by the need for photo shopped before/after images, if the products are so effective?
Anti-Aging Skincare Specialist - Helping people achieve healthy, youthful-looking skin through safe & effective skincare
8 年I understand and respect your position Dr. Buford. I actually work with many MDs and medical professionals with many years of training like you. In addition to their expertise, they do carry Rodan + Fields skincare products in their private practices with excellent patient results. It's just a matter of choice as to what lines individual medical professionals want to carry in their offices. These products were created by two leading dermatologists with years of expertise in treating patients and they are a huge compliment to medical professionals doing what they do best in treating patients and then offering them the option to use these skincare products at home for skin maintenance. Best of luck to you!